Lectures
Detailed description
FRIDAY 16.10.2009
Conducted by: Tomasz Lachowski / Definition Design Sp. z o.o.
Title: Tradition makes you feel obliged – Polish advertisement graphics in the Interwar and Communism period.
Time (part 1): 10:30-11:00
Time (part 2): 11:15-11:45
Two thirty-minute presentations will focus on the rich history of the achievements of Polish advertisement graphic designers who worked in the years 1918-39 and 1945-1989. The lecture consists in thematic boards showing chosen examples of posters, packaging, prints and publishing houses. The presentation is complemented by quotations from contemporary specialised press.
Conducted by: Mr Eugenio Perazza / Chairman and Founder of Magis / MAGIS
Title: Synergy between Magis and designers.
Time: 12:00-12:45
Language: Italian (there will be an Italian-Polish interpreter)
From an idea to a ready product. The relation between Magis and designers in the long process of developing and producing an article.
Conducted by: Tomek Rygalik
Title: Nature of things
Time: 13:00-13:45
Alternative strategies of designing and the necessity for critical approach to the development of modern material culture, basing on the example of chosen projects by Tomek Rygalik Studio.
Presentation of Spanish guests – members of the Surtido group.
Conducted by: Czeslawa Frejlich / 2+3D Quarterly Design Journal
Title: Design or art?
Time: 14:00-14:30
Saying ‘design.’ we are not always aware of the ambiguity of this term. The lecture will introduce several definitions, official ones, as well as those accepted by recognised architects. It will also contrast these definitions with what we can see at design exhibitions. The illustrative material has been collected at the Design Biennale in St-Étienne, 2008.
Conducted by: Grzegorz Młynarski and Magdalena Lis / Same Brand Studio
Title: Design in management and management in design – what on earth is design management?
Time: 14:45
We will tell you what design management is. We will show examples of an innovative attitude to the process of production, thanks to which the combination of different fields (engineering, ergonomics, marketing, psychology, sociology and economics) is possible. We will also say what design management is not and why the terms design and management still like each other so much.
Conducted by: Ami Drach
Title: Design in Israel – Israeli Design
Time: 15:30
What does influence design in Israel. Does it have any unique qualities?
Overview of Amidov Design studio.
Conducted by: Michael Eden
Title: The iPotter: The Craft of Digital Manufacturing
Time: 16:15
The lecture describes my journey from a life as a potter, using pre-industrial revolution craft skills, to my new practice where some of these skills have been transferred to the post-industrial technology.
SATURDAY 17.10.2009
Conducted by: Salvatore Figliuzzi / Interprint
Title: FAST FORWARD IV. Grandparents Graffiti. Design by chance?
Time: 10:00
Duration: 45 min
Lecture: English
A continuation of deliberations on design, and elaboration of the FAST FORWARD philosophy. This time, the author refers to our roots and poses very bold theories concerning design NOW and THEN.
Conducted by: Łódź Foundation EC1
Title: All roads lead to Łódź – presentation of the new city centre
Time: 11:00
Duration: 30 min
The lecture will introduce the essence of the New Centre of Łódź programme realised by the ‘EC1 Łódź – the City of Culture’ Institution of Culture in cooperation with PKP S.A. and PKP PLK S.A.. The main aim of the Programme is to create the new, functional city centre in an attractive location, near the Fabryczna station, on the area of 90 ha. It would include many public spaces vibrant with life and a wide cultural offer of institutions, which would be established there with a significant help of private funding.
Conducted by: Bartek Kwasek, Product Manager at Paradyż Group
Title: Project vs. a ready product, i.e. how the reality of mass production influences the designer’s view.
Time: 11:45
Duration:45mins
The subject of the lecture can be treated as My Way – a specific search of designer’s own way – set by many dilemmas, the need to make difficult choices in the process of reaching a compromise between the realisation of the ideas and dreams associated with a given product, and business assumptions of a producer who needs to adjust this concept to concrete data and the rough reality of the market. My Way is also a premium brand in the offer of Paradyż Group – the Patron of Łódź Design 2009 Festival.
Conducted by: Małgorzata Majewska / DuPont Poland Sp z o.o.
Title: CORIAN® an innovative material of the 21st century
Time: 12:45
Duration: 30 mins
Since its establishment, the DuPont concern has been a pioneer of new applications of science and has become the most dynamic science company in the world. A unique range of innovative solutions has been developed by about 4000 scientists from 75 Research Centres. The company is present in all branches of the Polish industry, beginning from motorisation, through power engineering, electronics and consumer’s goods, to building and construction industry.
The lecture will introduce the opportunities brought about by Corian Material® invented by the DuPont concern in 1967.
Conducted by: Michał Kracik / Academy of Fine Arts in Cracow
Title: On new areas in design.
Time: 13:30
The following issues will be discussed during the lecture:
Awareness of new design areas, design for the environments with extreme living conditions. We will present exemplary projects associated with space exploration.
Conducted by: Sotrys Pantopulos / Digital Effect Design Studio
Title: Outside the form
Time: 14:15
Duration: 30 mins
Conducted by: Aija Freimane -Art Academy of Latvia
Title: Design perspective in Latvia
Time: 15:00
Duration: 30 min
Design perspective of creative consciousness is a feature of Latvian design in the past, present and in the future. Designer is a mediator between the society’s needs and the possibilities to satisfy them.
Conducted by: Hans Maier – Aichen / Karlsruhe University of Art
Title: NEW TALENTS – State of the Arts
Time: 15:45
Duration: 30 min
Against the background of a growing mediocrity of worldwide industrial production, young designers with the impressive potential are coming of age, who stand outside the commercial trend of endless product variations and adaptations.
They are fathoming new limits of the feasible and developing border-crossing ideas whose focal points are less in their formal quality but rather in the fundamental question of added cultural value, innovation, otherness and authenticity.
Conducted by: Justyna Kucharczyk and Agnieszka Nawrocka / -Academy of Fine Arts in Katowice
Title: Designing visual information on the example of information systems for public space.
Time: 16:30
Duration: 30 min
On the basis of several projects, we will explain how the specific character of space influences design-related decisions, when information is effective, where design limitations should be anticipated, and how they influence the final solution.
Conducted by: Marek Cecula
Time: 17:15
Conducted by: Oskar Zięta
Time: 18:00
SUNDAY 18.10
Conducted by: Krzysztof Chróścielewski / Academy of Fine Arts in Łódź
Title: Inspirations in pattern design
Time: 11:00
Pattern design is a dialogue between a designer, producer and purchaser. What are the qualifications of the participants of the process of designing and implementing a pattern design into production and market? What inspires designers? What does the final form of a product/article depend on? Is there any room for designer’s creativity in design aimed at designing mass-produced items?
Conducted by: Cesar Fabregat, Design & Development Manager – Esmalglass Itaca Group Spain/Italy
Title: Revolutionary technique of digital-printed design on tiles – possibilities and limitations.
Time: 11:45
The innovative technique of digital print has more and more applications. Nowadays, it is used by the world leaders of the tile industry. It makes it possible to copy any design developed on a computer, thanks to which it decorates the interior with unique graphic art and it guarantees strongest visual impressions. The unlimited composition possibilities adapted to the needs of clients allow us to think about the very product as an idea. The Esmalglass Itaca group is a pioneer in supplying innovative solutions in the area of production technology and decoration of tiles. The Paradyż Group, which is the Patron of Łódź Design Festival, is the only producer in Poland which uses digital print in the process of tile production.
Conducted by: Dawid Wiener / The School of Humanities and Journalism in Poznań
Title: Science serving design.
Time: 12:45
From the cognitive and psychological perspective, design is the subject of scientific deliberation on many levels. The first one is connected with the common area of interest – the human being, his/her habits, behaviour, cognitive and motor limitations. This aspect is especially important in the so-called UCD, user-centered design. For several decades, the designer’s mind, its unique mode of thinking which has creative results – referred to as design cognition – has been the subject of scientists’ interest. Finally, the situation when a designer finds his/her inspiration in scientific findings and thinks that it might lead him/her to suggesting is more and more common. This presentation will show an example of such creative cooperation of scientists and designers which results in a new collection of furniture for children.
Conducted by: Juan Pablo Aranda Graphic designer from “Del pacifico” University
Title: Culture: New tendencies and talents of design in the South of America
Time: 13:30
A view from the actual scene and a new wave of talents coming from the South of America, in the area of graphic, industrial and fashion design.
Conducted by: Paweł Niziński
Title: ‘Will everything be GREEN (including design)?’
Time: 14:15
Changes in expectations towards the market, brands and corporations force producers to change the way of thinking about products, their functionality, materials, and looks. A broader perspective for the phenomena related to eco design.
Conducted by: Jacek Kłak / FashionPhilosophy Fashion Week Poland
Title: Shaping the career of a young designer as the mission of Fashion Week
Time: 15:00
Presentation of new possibilities of designers’ development through participation in Fashion Week. The role of FW in promoting young designers – list of benefits.
Potential possibilities of development. The ability to prosper on the foreign market.
Preparing a portfolio and the image of a designer.
Conducted by: Michał Kacperczyk / The University of Humanities and Economics in Lodz
Title: Typocrisis. [About the need for evangelisation in the sphere of the rules of good typography]
Time: 15:45
Duration: 30 min
The main assumption is to outline the current situation in design circles, mainly in advertising agencies, in which the history and classification of typefaces and the tradition of good typography seem to be ignored.
This rather critical attitude will be balanced by the suggestion of a ‘reparation programme’.
The aim of the lecture is to make the audience aware of the need to teach various circles – not only designers but also clients – about the importance of good typography.
The lecture is aimed at students of design schools, designers, Art Directors and all creative people.