Organiser: Ceramika Paradyż
Where: Centrum Festiwalowe (Festival Centre), Art_Inkubator at Fabryka Sztuki, Tymienieckiego 3, lecture hall
When: 25.05.2019 (Saturday)
CLOSED EVENT, FOR INTERIOR DESIGNERS. ADMISSION ONLY WITH AN INVITATION FROM CERAMIKA PARADYŻ, PATRON OF THE FESTIVAL.
Akademia Paradyż - an event for designers is a pioneering educational and inspirational meeting, whose subject matter has been adapted to the needs of interior designers. During the conference, experts will provide you with a significant dose of professional knowledge in the following areas: awareness in design, influence of the latest trends as well as creating and reinforcing personal brands, which can help you develop your business. The series of lectures will take place during the Łódź Design Festival - the most prestigious and most frequently visited event dedicated to design in Poland. It is the most influential design event in Central and Eastern Europe!
09.15 - 09.50 - registration
10.00 - 10.15 - official launch, hosted by Dominika Olszyna
INTERIOR BLOCK part I
10.15 - 10.30 – “Wellbeing of the architect and investor in the design process. Is it possible?” HOLA DESIGN Monika and Adam Bronikowski (15 min)
10.30 - 10.45 - Maja Ganszyniec “About naturalness, localness and awareness in design” (15 min)
10.45 - 11.05 – Q&A (20 min)
11.05 – 12.10 – “Artist’s personal brand – how to build it in an age of fussy consumers?” (Paweł Tkaczyk) (45 min + 20 min Q&A)
12.10 - 13.30 - break/lunch/networking
INTERIOR BLOCK part II
13.30 - 13.45 - Good life. And what next? (Robert Majkut) (15 min)
13.45 - 14.00 - #TGIM – “DESIGN CHANGES FROM MONDAY”. Piotr Kalinowski MiXD Interior (15 min)
14.00 - 14.20 – Q&A (20 min)
14.20 - 14.35 Agnieszka Polkowska Trendspot “The third wave in the community. The further into the future, the closer to each other.” (15 min)
14.35 - 14.50 Michał Mazur Trendnomad “Good and bad news” (15 min)
14.50 - 15.15 Szymon Sikorski & Michał Ulidis "Homes of the future, i.e. the housing industry’s visions for the development of housing estates in Poland". (15 min)
15.15 - 15.35 Q&A (20 min)
SPECIAL GUESTS, SPEAKERS:
1. Agnieszka Polkowska TRENDSPOT
“The third wave in the community. The further into the future, the closer to each other.”
Thanks to technological development, processes which used to take years, today are carried out at lightning speed over several seasons. Fast reality reveals many possibilities and creates new, multi-level challenges and problems that one cannot solve on their own. In a world where change is the only constant, we seek support in relationships - both interpersonal and with objects and brands, creating communities tailored to the new times.
Agnieszka Polkowska – designer by education, trendwatcher and strategist. Completed doctoral studies at Gdańsk Academy of Fine Arts. Founder of the first TRENDSPOT – trend monitoring and implementation studio in Poland. For almost 10 years she worked at LPP - the largest clothing company in Central and Eastern Europe. In 2015-2018 she co-created POP UP GROUP as Head of Trends - the first Polish strategic collective for the fashion and lifestyle industry, where she was responsible for the development of such brands as Gosia Baczyńska, Loft37, BOHOBOCO and Abriga. Currently, she forecasts trends for such companies as MTV. Her approach to developing scenarios for the future has been recognised, among others, by the Dutch think tank MARE Amsterdam, where she became an expert, and the Trend Tablet portal created at the initiative of Li Edelkoort - Agnieszka Polkowska is a member of its editorial team.
2. Monika and Adam Bronikowski. Co-owners of HOLA Design studio and founders of HOLA Grupa Projektowa.
“Wellbeing of the architect and investor in the design process. Is it possible?”
A lecture about the difficult (and necessary) art of specifying the needs of the investor and about the architect’s ability to listen. About education, filtering and parting ways on the road to your dream home. A short story based on examples taken from the life of HOLA Grupa Projektowa.
Monika i Adam Bronikowscy – Partners in business and in private life. Recognised in many Polish and international competitions, including European Property Awards, A'Design Award and Competition, German Design Award and the International Design & Architecture Awards (organised by the leading British magazine “design et al”). Their recent creation, Pasterska Chata in Kluszkowce, has received such prestigious awards as Red Dot Design Award, THE ICONIC AWARDS and the WAN Awards. HOLA Design, an interior design studio founded by the Bronikowskis, operates both on the domestic and foreign market. It has hundreds of completed projects in its portfolio and is a member and partner of international associations and industry organisations which connect and promote the best design agencies. It belongs to HOLA Grupa Projektowa, which also includes EXTERIO architectural agency.
3. Maja Ganszyniec
"About naturalness, localness and awareness in design".
A reflection on design contexts. How trends and fashion affect mass production and how it translates into our reality.
Maja Ganszyniec – born in Silesia, graduated from the Design Product Department of the Royal College of Art in London and the Academy of Fine Arts in Krakow. Since 2013 Maja has been running Studio Ganszyniec, specialising in furniture and industrial product design. She believes in creating beautiful, man- and nature-friendly objects and combines design that is both visionary and responsible. Maja seeks new opportunities within the limits of strategic thinking. Founder of the Nurt brand. She has worked with IKEA, Comforty and Noti. In 2017, the Institute of Industrial Design awarded her with the Designer of the Year award, while Design Alive magazine also hailed her the Creator of the Year.
4. Michał Mazur
"Good and bad news".
Circular economy will not save the world, but it will change the business models of many companies associated with design. Artificial intelligence will not take work away from designers, but we will earn and spend money differently.
Michał Mazur TrendNomad.com – independent journalist, trend observer and nomad. Every year he visits fairs, festivals and conferences all over the world - from Tokyo, Dubai, Milan, London and New York, to San Francisco. During his travels he searches for information about trends in design and new (and old) technologies, such as interior design, artificial intelligence, the Internet of Things, socially engaged design and craftsmanship.
5. Paweł Tkaczyk
“Artist’s personal brand – how to build it in an age of fussy consumers?”
The abundance of information makes it more difficult to stand out on today's market - the consumer is overwhelmed by advertising messages and... ignores most of them. And yet there are brands that can break through this information noise. How to do it? What methods and tools to use? If you are an artist, designer, freelancer - these will be the tools for you.
Paweł Tkaczyk – as he says - earns his living by telling stories. He builds strong brands - works with Agora, Allegro Group and many smaller companies. He advises start-ups and other companies as a mentor at, among others, the Startup Weekend and Startup Fest. He shares his knowledge - writes a blog about building brands and has written three books: " Zakamarki marki", "Grywalizacja" and "Narratologia". Paweł holds training workshops in marketing, branding, social media.... and loves letters in almost every form, except for Comic Sans.
6. Piotr Kalinowski
#TGIM - "DESIGN CHANGES FROM MONDAY".
Change is the definition of our present. And the symbol of change in design is Monday. Once a hated day when everyone is unable to get to work on time - now many people look forward to it more than to Friday. What lies behind that movement and why has it engaged millions of workers, freelancers and entrepreneurs? How does it influence spatial and product design? What processes are the cause of change and how are modern design agencies dealing with it? Find out at the lecture, you are cordially invited.
Piotr Kalinowski – award-winning interior designer, known for his design of hotels and workspaces. For many years he has been designing for brands such as Novotel, Mercure, Hilton, MGallerycz Selina, as well as for boutique hotels, restaurants and offices of dynamically developing start-ups from the technological industry, such as WeWork. He has worked with investors from Poland, Great Britain, Qatar and the Balkans. Together with his design team, Piotr won the International Property Award 2016/2017, the Silver Medal of the A'Design Award and other awards and nominations. The MIXD studio itself operates in a unique way in the industry, introducing a unique design process, which helps support and develop strong, individual brands and spaces. In every project, whether it is a lifestyle workspace or a luxurious hotel, Piotr does not forget about people’s needs and comfort. Piotr turns MIXD’s ideas into visions, which he implements into effective and tailor-made solutions. The studio has been developing dynamically since the beginning of 2018 and has cooperated with clients from the Balkans, Indonesia, Panama, as well as Szczecin and Wrocław. Piotr is also heavily involved in designing luxury hotel apartments on the island of Bali in the spirit of sustainable development and upcycling, paying attention to the crisis caused by overproduction of plastic and by waste dumped in seas and oceans. Piotr also designs hostels based on the surf culture straight from the beach for Selina hotel chain in Panama. Despite developing cooperation with foreign clients, Piotr has never moved out of Wroclaw, although he travels a lot. Instagram is his platform for communicating with the world, where he shares his experiences from visits to various interesting places, mainly hotels and offices.
7. Robert Majkut
“Good life. And what next?”
Design shapes processes. Design replaces marketing. Design strengthens innovation and fills the world. It is omnipresent. Design takes over not only the role of the initiator of changes, but also has to face questions about the condition of the world and the meaning of creating things. About the meaning and role of it. Buildings, services, applications, objects, cities and clothes can be good, but they can also kill. This gives rise to a justified concern about the awareness of such creations and the effects they cause. These are also questions about the quality and future of life shaped by it. Without responsibility, awareness and fulfilment of several fundamental objectives, design cannot be good. It cannot co-create a good world that has a future. And without that, not only a good life, but any life, may prove impossible.
Robert Majkut – is one of the most important European designers. His style and consistency in his approach to design make him recognizable as the creator of places and products of an exceptional character. Born in Szczecin in 1971, Robert graduated with honours from a secondary school of art in the field of furniture design. Initially, he studied architecture at the Szczecin University of Technology, and then moved to the interdisciplinary studio at the Academy of Fine Arts in Poznań. He finally graduated in cultural studies from the Adam Mickiewicz University in Poznań. Since 1988 he has been engaged in art as a graphic artist, painter and installer. Rebel by choice, humanist, anthropologist of culture. Today Robert Majkut is above all a designer who effectively tries to change the surrounding reality. For the better. He has a deeply analytical design system in which natural, cultural, humanistic and economic aspects are the most important. His style is the essence of combining formal design with innovation and the latest technologies. Due to his educational background and interests, he does not forget to place his designs in the right cultural and social context.
8. Szymon Sikorski and Michał Ulidis
“Homes of the future, i.e. the housing industry’s visions for the development of housing estates in Poland”.
"Homes of the Future" is a report which we created while developing the substantive layer of the Housing Congress - the biggest event in the property development industry in Poland. We present possible scenarios for the future of apartments, housing estates and cities in the next 10 and 30 years. We used the foresight methodology - a research method that allows for a comprehensive analysis of factors and occurring changes. 10 experts were involved in the project, which resulted in 21 theses and 3 scenarios for the future. Thanks to our foresight, we can not only focus on what will be, but also build a social vision of thinking about the future - so we invite you to a dialogue about what is yet to come.
Szymon Sikorski – President of the Management Board and strategist at PR Publicon Agency. Former President of the Polish Public Relations Association. He was an advisor to the Management Board of the Association of Business Service Leaders (ABSL), Wrocław Agglomeration Development Agency, WKS Śląsk Wrocław. Founder and originator of the Social Media Day (socialmediaday.pl) conference series - promoting the revolution taking place thanks to new media and content (zawartosci.com) - focusing on insight and strategic foresight. Jury member at national and international industry competitions (Golden Clips, Bright Awards). Graduated in Journalism and Social Communication and Philosophy from the University of Wrocław. Lecturer at the University of Wrocław, SWPS, Tischner European University in Kraków and many other universities. MBA lecturer (e.g. at the WSH in Wrocław). Expert and trainer in the Markowa Gmina programme. Coach as part of the "Strategy for development" project of the Ministry of Regional Development. Szymon primarily works for the largest companies in the financial, real estate, FMCG, BPO/BSS, public sector, municipalities and local governments. In 2012 he was awarded the Golden Clip for a design from the Public Affairs & Lobbying category. Together with his team, he has won 5 Golden Clip awards. In 2014 he and his team were awarded for a design from the Community Relations category at the international Ragan's PR Daily Awards. Nominee at the SABRE Awards EMEA. Finalist of Protons 2014. Read more: szymonsikorski.pl
Michał Ulidis – Lecturer at the Department of Journalism and Social Communication at the University of Social Sciences and Humanities in Wrocław. Previously, Michał lectured at the University of Wrocław, where he co-created a proprietary course entitled Image Communication: branding, advertising, public relations. Creative Director at Publicon. Michał has worked for commercial brands as well as for State Treasury companies, local governments and non-governmental organisations. Michał has completed comprehensive projects in the field of branding, campaign design, market and consumer research, as well as offline and online advertising. Author and co-author of a dozen or so publications in which he focuses on research on broadly understood communication, market analysis and branding methodology. Michał is writing his PhD thesis on creative economy in Poland.
Moderuje: Dominika Olszyna
Dominika Olszyna – cultural expert by education. Journalist specializing in architecture, design, culture and fashion. Since 2011 she has been the deputy editor-in-chief of “M jak mieszkanie”. In 2016 she was promoted to the position of editor-in-chief of urzadzamy.pl. Associate of vogue.pl, Wysokie Obcasy. Dominika runs her own consulting company for brands from the fashion and interior design industry. Since 2018 she has been the Head of the content strategists’ team and native editorial staff at WP Brand Studio, WP Dom at Wirtualna Polska.