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Regional Dreaming

DESIGN: Magdalena Jugo

Poland

make me! 2024

Regional Dreaming is a project showcasing a contemporary, regional collection of ceramic tableware, drawing inspiration from Wielkopolska’s culinary heritage. Inspired by stormy skies, wheat spikes, and dark green cherry tree leaves. She refutes claims of it being the most boring region in the world – she wants to reimagine Wielkopolska. The project aims to demonstrate how value can arise from locality, presenting a contemporary ceramic collection subtly harnessing the region’s hidden resources. Through techniques like Raugo firing and glazes crafted from locally sourced wood ash and industrial ashes, it embodies the region’s spirit. Its primary objective is to promote Wielkopolska through design, reinterpreting regional tableware, fostering connections with local artisans, and popularizing local products via culinary pop-ups, integral to the project’s mission.

Regional Dreaming, design: Magdalena Jugo / from designer’s archive

Magdalena Jugo

Currently working at her ceramic studio in Poznań, Poland. From 2018 to 2022 she has been a teacher/lecturer and an active participant in R&D projects carried out at the Industrial Design Faculty at University of Arts Poznań (UAP). In 2023 she completed her PhD in Industrial Design at the University of Arts in Poznan. During her time of studying, she participated in several academic scholarships (in Denmark, Spain and the Netherlands) where she was working in the realms of food design, cultural heritage and was responsible for developing and handcrafting ceramic tableware. Her field of work ranges from developing products, ceramic research and ceramic workshops, providing product design education to trendwatching & creative consultancy. She values design strategies that lead to sustainable product development as well as projects that are deeply rooted in local landscapes and traditions. She loves working hands on with the material.

DESIGNER’S PORTFOLIO