Lecturer: Jenny B. Osuldsen – Snøhetta studio
When: 8.10 (Sunday), 12:00-13:30
Where: Festival Centre, Art_Inkubator, Tymienieckiego Str. 3, lecturer room
People, Process, Projects is presenting the Snøhetta way of thinking holistic project making. This is demonstrated over the company’s long history that the disciplines of landscape, interior and architecture should be worked together without division from the earliest stages of designs. The international starting point was Snøhetta’s commission with the great Alexandria Library in Egypt. This was followed a decade later by another competition-winning proposal for the Norwegian National Opera and Ballet in Oslo. In 2004, Snøhetta was commissioned to build the only cultural building on the World Trade center memorial site, and a permanent office was then set up in New York. Snøhetta’s projects are based on strong concepts where site, context and program work out new solutions. The processes of designing a project are strongly interacting with people. People are always a crucial parameter for placemaking.
Every site is different and every project is a new opportunity for placemaking. A project can be a melting point between the existing site, context and layers of history interacting with a new project program. The site, the process and people can all be drivers for a new project, but if you look for the hidden opportunities; you can find something totally new. The noble art of designing for the future is also a large responsibility. We need to use the opportunities, and try to push the world further with architecture.
Snøhetta began as a collaborative architectural and landscape work¬shop, and has remained true to its trans-disciplinary way of thinking since its inception. Today, Snøhetta has grown to become an internationally renowned practice of architecture, landscape architecture, interior architecture and brand design. Comprised of two main stu¬dios, in Oslo, Norway and New York, USA, the practice currently has more than 180 employees from 30 different nations operating in 7 cities in 6 countries.
Jenny B. Osuldsen graduated with a Master’s degree in Landscape Architecture from the Norwegian University of Life Sciences in 1991 and has also studied landscape architecture and art at Cal Poly University Pomona, Los Angeles, USA. She has been working in Snøhetta since 1995 and is one of six partners in Snøhetta. She is a Professor and teaching landscape architecture at the Norwegian university of Life Sciences at Ås, and is also a AxJohnson Guest Professor at SUDes Master’s Program in Sustainable Urban Design at the Lund University in Sweden.